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For full details regarding shipping dates and order deadlines,
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"Hinaokoshi": Traditional Hina-arare from the Nanyo Region of Ehime Prefecture

Order traditional Hina-arare from Uwajima, Ehime, online for your Hinamatsuri celebrations.
Pre-order Item
Order Deadline
March 10, 2026
Shipping Period
February 1, 2026 – March 15, 2026
*Products will be shipped sequentially during this period.
Important Notes
If you purchase pre-order items together with other products, they may be shipped in the same package and arrive on the same date.
If you would prefer separate shipping, please place separate orders.
Products will be shipped with the shipping label attached directly to the product box.
If you would like to receive the item without a label attached to the box, please let us know in the "Special Instructions for Store" field.
Maeda's Hinaokoshi

We have long dedicated ourselves to traditional confectionery making in Uwajima, Ehime Prefecture. "Hinaokoshi," essential for the Hinamatsuri season, is a traditional flavor passed down through generations in this region.
Maeda's Hinaokoshi is roasted in a rotary direct-fire roaster. Its crunchy texture and rich, fragrant flavor will add a touch of elegance to your Hinamatsuri celebrations.
The Traditional Uwajima "Nigiri-mame" Method
In Uwajima, Ehime, there is a tradition of making Hina-arare as "Nigiri-mame" (pressed beans). It is a unique local method where the arare ingredients and starch syrup are carefully combined and shaped by hand.
By hand-shaping each piece, the gentle sweetness of the starch syrup coats the arare evenly, creating a unique, crunchy texture and a perfect balance of sweetness that spreads in your mouth.
We continue to preserve this traditional method to bring you the authentic taste of the past.
A Commitment to Carefully Selected Ingredients
Uses Domestic Non-glutinous and Glutinous Rice
The main ingredients, non-glutinous and glutinous rice, are strictly selected domestic grains. We prioritize the original flavor of the rice and its satisfying, crispy texture.
A Blend of Peanuts and Ginger
We use an exquisite balance of fragrant peanuts and refreshing ginger, adding a unique accent to the traditional taste.
It is finished with a gentle, mild sweetness.
For the Hinamatsuri Season
Hinamatsuri is an important event for wishing girls healthy growth. In the Nanyo region of Ehime, "Hinaokoshi" has long been a beloved and indispensable snack for this festival.
Enjoy the traditional taste woven by colorful arare, peanuts, and ginger with your whole family.
Great Value 15-Bag Bulk Case
Save by purchasing our 15-bag case (each bag contains 150g).
We also offer large-capacity cases perfect for sharing with family and friends at your Hinamatsuri celebration. This is an ideal set for those looking to stock up online. It is also recommended for use at events or facilities.
Share the traditional flavors of Uwajima with those close to you.
Recommended Ways to Enjoy
For Hinamatsuri Celebrations
Display it alongside your Hina dolls to complete your traditional Hinamatsuri setup. The colorful Hinaokoshi will add a vibrant touch to your celebration.
With Tea
Enjoy it with a cup of Japanese green tea for a relaxing break. Its crispy texture and gentle sweetness make your tea time special.
As a Snack for Children
With its gentle sweetness, it's a snack children can enjoy with peace of mind. It's a delicacy that adults will also find habit-forming once they try it.
As a Souvenir from Ehime
This traditional Ehime confection is perfect as a gift or souvenir. Why not share this nostalgic local taste with someone special? We also accept online orders.
Product Details
| Item | Details |
|---|---|
| JAN Code | 4977841004084 |
| Ingredients | Non-glutinous rice (Japan), sugar, starch syrup, glutinous rice (Japan), peanuts, wheat flour, starch, ginger, salt / processed starch, leavening agent, coloring (safflower yellow, gardenia, beni-koji, paprika, yellow 4, red 106, blue 1) (contains wheat and peanuts in some ingredients) |
| Net Weight | 150g |
| Shelf Life | 4 months from production date |
| Storage | Store away from direct sunlight, high temperatures, and humidity. |
| Nutrition Facts (per 100g) |
Energy 386kcal / Protein 3.6g / Fat 2.4g / Carbohydrates 87.4g / Salt equivalent 0.3g |
| Allergen Info | This product contains peanuts and wheat. |
This product contains "peanuts and wheat" as ingredients.
Shipping fee: 660 yen
Free shipping on orders over 4,500 yen
*Additional charges apply for Hokkaido, Okinawa, and remote islands.
Customers on remote islands, please select the remote island shipping fee under the delivery method options.

