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Hina-arare
Hina-arare
"Hinaokoshi," the local Hina-arare of the Nanyo region in Ehime Prefecture.
Order this traditional Hina-arare from Uwajima, Ehime—a classic treat for the Doll Festival—online.
Maeda's Hinaokoshi
We have spent many years preserving the traditional craft of Japanese confectionery in Uwajima City, Ehime Prefecture. "Hinaokoshi," an essential treat for the Hina Matsuri (Doll Festival) season, is a traditional flavor handed down through generations in this region.
Maeda's Hinaokoshi is roasted in a rotating open-flame roaster. Its crispy texture and rich, fragrant flavor will make your Hina Matsuri celebrations even more vibrant.
The Traditional Uwajima "Nigiri-mame" Method
In Uwajima City, Ehime, there is a tradition of making Hina-arare as "Nigiri-mame" (pressed/molded beans). It is a unique regional process where the arare ingredients are carefully combined with starch syrup and shaped by hand.
By hand-molding each piece, the gentle sweetness of the syrup coats the entire arare, creating a unique crispiness and a moderate sweetness that spreads throughout your mouth.
We continue to preserve this traditional method to bring the flavors of the past to the present day.
Commitment to Carefully Selected Ingredients
Using Domestic Non-glutinous and Glutinous Rice
We carefully select high-quality domestic non-glutinous and glutinous rice as the primary ingredients for our arare, honoring the original flavor of the rice and its crispy texture.
Peanut and Ginger Blend
A perfect balance of fragrant peanuts and refreshing ginger. We have added a unique accent to the traditional flavor, finishing it with a gentle sweetness.
Brown Sugar and Black Sesame Blend
A perfect balance of fragrant black sesame and rich brown sugar. We have added a deep sweetness to the traditional flavor.
Finished with a gentle sweetness.
Aonori Blend
A subtle, fresh hint of seaweed (aonori) matches perfectly with the gentle sweetness. We have added a refreshing accent to the traditional flavor.
Finished with an elegant taste.
For the Hina Matsuri Season
Hina Matsuri is an important event to pray for the healthy growth of girls. In the Nanyo region of Ehime, this "Hinaokoshi" has long been cherished as an indispensable snack for the festival.
Please enjoy the traditional taste woven from colorful arare and the flavors of peanut and ginger with your whole family.
Great Value: 15-Bag Bulk Pack
Buy more and save with our 15-bag bulk case.
We also offer large-capacity case sales, perfect for Hina Matsuri celebrations with family and friends. This online set is ideal for bulk purchases, as well as for events and facilities.
Share the traditional flavors of Uwajima with those dear to you.
Recommended Ways to Enjoy
For Hina Matsuri Celebrations
Display alongside your Hina dolls to create a traditional Hina Matsuri atmosphere. Colorful Hinaokoshi will beautifully brighten up your celebratory spread.
With Tea
Enjoy as a snack with Japanese tea or green tea during your break time. Its crispy texture and gentle sweetness make teatime feel extra special.
As a Snack for Children
With its gentle sweetness, children can enjoy it with peace of mind. It's a treat that adults will also find habit-forming once they try it.
As a Souvenir from Ehime
This traditional Ehime confection is perfect as a souvenir or gift. Why not share the traditional local flavors of our region with your loved ones, or keep some for yourself? Online orders are also available.
Shipping fee: 660 yen
Free shipping on orders over 4,500 yen
*Additional charges apply for Hokkaido, Okinawa, and remote islands.
Customers on remote islands, please select the remote island shipping fee under the delivery method options.
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