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Company Information
With over 100 years in business and the motto of bringing handmade flavors to your home, we have remained committed to using primarily domestic ingredients and creating additive-free, uncolored products that are safe and reliable.
Our headquarters and factory are located in Uwajima City, Ehime Prefecture, surrounded by a warm climate and rich natural environment. Maeda was founded during the period of rapid economic growth following post-war reconstruction, beginning with the production of dried sweet bean paste. As we celebrate our 100th anniversary, we now manufacture and sell a total of over 100 original products. Centered on domestic ingredients such as rice, wheat, and soybeans—carefully cultivated by dedicated producers across the country—our motto is food safety and peace of mind. We produce additive-free and non-colored foods that allow you to taste the natural flavor of the ingredients themselves. Amidst today's diversifying food preferences driven by lifestyle changes, we focus on developing products suited to the times, prioritizing foods that can be incorporated into daily life without difficulty. We also offer a wide selection of ingredients that allow you to enjoy making sweets with your family.
Company Profile
| Company Name | MAEDA CO., LTD. |
| Founded | 1924: Started sales of rice, beans, and grains |
| Established | 1961: Maeda Wasaku Shoten Co., Ltd. established 1991: Trade name changed to MAEDA CO., LTD. |
| Head Office | 1059 Kakihara, Uwajima-shi, Ehime 798-0027, Japan |
| TEL | +81-895-22-2211 |
| FAX | +81-895-20-1125 |
| Representative | Kosaku Maeda, President and Representative Director |
| Employees | Approx. 27 (14 full-time employees); varies by season |
| Business Description | Food manufacturing and sales (sweet bean paste products, rice flours, grain flours, packaged mochi, kagami mochi, grains, retort rice, etc.) |
| Sales Regions | Japan, USA, Thailand, China, France, etc. |
■Dry Anko is Maeda's signature product, invented and developed by the founder, Wasaku Maeda.
Company History
| 1924 | Began sales of rice, beans, and grains |
| 1951 | Began manufacturing and sales of bean paste and confectionery ingredients |
| 1961 | Established Maeda Wasaku Shoten Co., Ltd. |
| 1970 | Began sales of "Dry Anko" (dried bean paste) |
| 1973 | Began sales of grain flour and rice flour |
| 1983 | Began sales of packaged mochi produced in a clean room |
| 1991 | Changed company name to Maeda Co., Ltd. |
| 2004 | Began sales of whole grains using mochi barley |
| 2007 | Obtained patent for processed soybean product containing gamma-aminobutyric acid (GABA) |
| 2014 | Jointly obtained patent with Ehime Prefecture for barley bread manufacturing method and product |
| 2015 | Jointly obtained patent with Ehime University for manufacturing method of GABA-containing mochi barley and the product |
| 2017 | Established barley milling plant |
| 2020 | Established retort rice plant and began manufacturing and sales of pre-packaged rice |
Delicious is borderless!
Promoting the Maeda Brand both in Japan and abroad
■ Supermarket Trade Show We have set up a Maeda booth at this exhibition, which provides the latest information to the food distribution industry centered on supermarkets, to showcase our latest product information. We are exhibiting our new products, focusing on retort pouches, including our private brand series such as Mochi Barley, GABA Rice, and Uwajima-style Jakoten Rice.
■ Promoting Maeda products to overseas customers via video Maeda products are exported not only domestically but also overseas (the US and Hawaii). You can purchase Maeda products at Japanese supermarkets. Since we have been unable to promote them to local customers in person due to the COVID-19 pandemic, we decided to produce a video to reach them. Our staff members were nervous, but thanks to the production crew, we were able to create a video filled with passion.
CM Gallery
Now airing on Nankai Broadcasting
Maeda's Dango Chapter
Maeda's Ohagi Edition
Maeda Co., Ltd.
1059 Kakihara, Uwajima-shi, Ehime 798-0027
TEL: (0895)22-2211 / FAX: (0895)20-1125
■ JR Shikoku: 19-minute walk or 5-minute drive from Kita-Uwajima Station
■ Matsuyama Expressway: 7-minute drive from Uwajima-Kita I.C.
■ Uwajima Bus: 1-minute walk from Fudababashi bus stop
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